behind the label… PARTIMI in South China Morning Post

Quick little write up from South Morning China Post

Behind the label: Partimi

by Dervla Louli

1 December 2013

Who started it? London-based designer Eleanor Dorrien-Smith’s CV reads like a fashion encyclopaedia, encompassing such names as John Galliano, Mary Katrantzou and Eley Kishimoto. In 2009, the Central Saint Martins graduate launched Partimi and her first ready-to-wear collection was shown a year later at London Fashion Week, where her relaxed lines and remarkable prints received rave reviews. Sustainability and ethics are at the forefront of Dorrien-Smith’s creations.

Why we love it: ethical fashion has been hot news since Vogue released a list of the top eco-friendly designers in 2010. Partimi fits the bill while embodying effortless luxury that is flattering and easy to wear, showing that eco-warrior chic can be classic, too. The latest autumn-winter collection’s vivid hues and multidimensional prints – transferred onto silk by a printer in Sussex, Britain – reflect the designer’s idyllic childhood, which was spent reading books perched on cliffs in the Channel Islands. That sense of romance and nostalgia makes us fall in love with Partimi time and time again.

What we’d pick: the versatility of the Field Brancusi Top (far right; HK$2,950) makes it a standout piece this season. The print is dark and rich yet not overwhelmingly so, allowing the wearer to transition from day to night with ease. On a lighter note, the Book Modal Tee (right; HK$2,170) is smart, comfortable and chic. Pair it with shorts for a relaxed contemporary vibe or cigarette trousers to add a bit of an edge.

Where you can get it? Partimi is available at www.aboynamedsue.co.